FOOD + BEVERAGEBirds Eye protein pasta
HEY BABES, WELCOME.
I make your product feel like the thing they have to text the group chat about.
Strategic, personality-led content for beauty, wellness, food and lifestyle brands. Created by someone who understands the brief, the business goal and why your consumer should
CREATOR IN FRONTOF THE CAMERA ⚡
CREATOR PORTFOLIO
Make them relate. Make them want it.
I build each concept around a real consumer thought, frustration or desire, then introduce the product at the moment it feels most relevant. The result is content that feels human, lands quickly and gives someone a reason to act.
See all my content →BEAUTY + PERSONAL CAREGRWM + personal storytelling
BEAUTY + PERSONAL CARETexture-led lip oil UGC
HOME + LIFESTYLEProduct demo + routine integration
WHY BRANDS HIRE ME
Strategy brain. Creator energy.
I get the brief.
Ten years inside consumer brands means I understand the objective, approvals and what your team actually needs from a creator.
I get the buyer.
My psychology background helps me build concepts around the feeling, frustration or desire behind the purchase.
I make it usable.
You get clear hooks, natural product integration and footage your team can test, trim and reuse.
A LITTLE ABOUT ME
The face behind the phone.
I’m Mica, a 29-year-old stepmom and former senior CPG brand leader who is obsessed with food, beauty, DIYs, tech and everything in between. I grew up around my mom’s chocolate company, which is probably why food and beverage has always felt personal.
After ten years in brand strategy and PR, I know how to make content feel like a recommendation from a friend while still giving brands the message, product story and footage they actually need.
LOOKING FOR YOUR NEXT UGC CREATOR?